Friday 07 Jun 2013
From the Outernet to the Internet
Social media has become a platform for relaying news and information. It is important for organisations nowadays to have a social media presence to increase knowledge and engagement and therefore the success of their venture.
The total population in the UK is 63 million. 32 million of which have a Facebook account. Whether they use it purely for social or for business and advertising purposes, all generations are getting involved. Social media has allowed us to forge relationships with people and organisations.
At Fringe in the Fen, we believe our Facebook and Twitter pages are particularly important in spreading the knowledge about the festival and to re-enforce the cause we are raising for. Although we do not have a following of 30,000, we have seen a large increase in audience since the start of organising the festival in January.
Social media has given us the opportunity to publicly recognise those who have contributed their time and generosity to making Fringe in the Fen a success, from donating t-shirts to one of our main sponsors. It also allows us to engage with our audience, showing them that we are working closely with our sponsors and with those who have made the event possible and proving we are not a faceless organisation. This aspect transfers across all organisations. We can update our followers when an event is close to selling out, or release exciting details about one of our artists in a non-intrusive manner.
The word ‘social’ should not be misleading. If the word were to be replaced with ‘engagement’, it would express its purpose more clearly. In a nutshell, we show what we are doing from the inside, publicly and online- the connection between the Outernet and the Internet.